Thanks to the launch of Zillow the real estate world is taking a big step toward the future. The goal of Zillow is to simplify the process of finding, buying and selling a home.
The founders of Zillow believe that real estate should be simpler and accessible to everyone. This is why Zillow has created tools to help provide free valuations for every home in America. Zillow plans to remain ahead of the game by providing more useful tools in the future.
With over 60 million homes in the Zillow database it’s easier than ever to determine the value of your home. Zillow bases their housing evaluations on tax records and publicly available data.
The tools Zillow uses have an estimated margin of error less than 10%. Zillow is continuously updating their software and striving to provide the most accurate user experience.
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Real estate agents and brokers believe websites like Zillow could harm their business in the long run.
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Innovation can force changes in stagnant industries and change can be hard for many individuals.
Technological advances should be welcomed by industries trying to remain at the top of their game.
The question you should be asking is how you might use Zillow to your advantage. The biggest asset Zillow has is pricing information so you must combine that with value you provide to buyers.
Zillow uses pricing information as its biggest asset, but there are others that are equally important.
Although information is a great tool you cannot survive on information alone. Information requires the knowledge to interpret and take action. Knowledge must be used with the information provided to assure the appropriate action.
Having prior experience in the real estate world can be valuable in interpreting the information and take action.
Your goal should be similar to Zillow. The goal should be to provide the information and experience your customers want and need.
Here’s one way to make Zillow work for you.
Studying ZIllow can help you determine where you need to improve.
Zillow can be used to help with presentations and one on one client interviews. Show your client the results on Zillow and inform them the amount you can save based on similar Zillow results.
You can use the estimation tools provided by Zillow as a means to teach clients and provide them comparisons.
Showing the client data provided by Zillow is a great way to compare your rates and services.
Zillow might have a better price, but you can provide a better service and value.
Value and Service are important parts of a professional relationship.
At the end of the day value and service are all that matter.