The key to a successful marketing campaign lies with having the best plans in place way before the roll out. Market research on the competitors marketing activities and the realized results are import before embarking on drafting own strategies for a marketing campaign. The aim of conducting research on competitors is to enable the use of resources with media channels that have worked before without trial and error. Part of the survey also involves identification of personalities who may connect well with the company brands. These brandfluencers are essential in propelling the company campaign to the intended buyers
Brandfluencers creativity can play a greater role in the successes of a campaign. However, such an innovation must rhyme with the company message.
Agreements on the expectation of both the brandfluencers and the company need to be solidified so that, the reputation is strongly guarded besides making more money. Some of the steps that a brandfluencers and the company need to agree on to make the campaign a success are as follows.
Target communication memorandum The success of marketing campaign is directly influenced by the content of the message communicated to the target customers.
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Rights ownership of the content
It is absolutely critical to define in the contract terms, the boundaries of the usage of rights outside of the campaign. Conflict can arise due to misuse of a character name that was solely intended for the campaign only.
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Agreement on who should publish the content Costs, traffic in the media and the audience influenced by the media of choice are major considerations in the choice of media that will deliver the intended results.
Dates through which the campaign should run
The timing of how long the marketing campaigns will take has direct effects on the results to be realized. The longer the period the more likely the impact shall be.
Without data that establish the effect of the media platform used, it is difficult to analyse the success.
For any campaign initiative to attract key brandfluencers, payment for work done must be agreed beforehand. Different reward model can be used, either as a percentage of profits realized or an upfront payment.
Finally by use of branfluencers, companies at all level can take advantage and make profits unlike the use of social media platforms alone. Use of known celebrities may influence a marketing campaign better than relying on media alone while trying to push a message.