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The Benefits of Targeted Marketing The next thing step to take after starting a business that is very important is to market it to create awareness. It makes no sense if you have a business website or a store that does not receive customers. The most important thing that will guarantee the success of a business is marketing. It is argued that the product or service that is provided is the most important but refuted by others who claim that the marketing strategy that takes the trophy home. The customer would not have purchased the service or the product if they were not there to buy. Having and producing the best product in the market should not discredit the importance of focusing more efforts to market the product instead of focusing entirely on the product details. The scarcity of time and money supports the reason why it is best to implement a target marketing strategy. This will enable you to target your best customers. It is important that you be specific to their needs. Being specific to their needs is very important. Costs for running newspaper ads or radio advertisements among others will be saved. You will get better chances of attracting the desired customers when you target a specific market through your advertising means. Target marketing is therefore key in the profitability of the business. The first thing to do is to know your customers and get to know all about them. Focusing on marketing does not discredit the fact that the quality of the product should be top notch if you want success in your business. The quality of the product or service is crucial for better customer retention. Marketing brings the customer to the business while the quality of the product or service will ensure the customer retention is high and this is what people should understand. It is best if at least 50% of the time is dedicated to marketing while the remaining 25% to 50% is committed to the product quality when starting out in a business.
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There are some marketing secrets that will enable you make a huge difference in the amount of money that you make. Customers are willing to buy your product with minimal intervention of the business if the above happens. There are some customers who will require you to hold their hand throughout the buying process. Distinguishing the best potential customers from the ones that are not good enough is the main job that you will be doing as a business. This is the case because potential customers come in many shapes and sizes. The best marketing strategies are put to attract more customers and to know their likes and dislikes.Interesting Research on Tips – What You Didn’t Know